Google Map Citations


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Google Map Citations – Unlock The Power of Google Local Rankings

What are Google Map Citations for Local SEO?


Google Map Citations are references to your business that are published across the web consisting of your business name, street address, city, state, zip code, and website URL. Your business citations typically appear in directories and other website resources that search engines use to determine the accuracy and relevance of your business location.

The most authoritative Google Map citations for local SEO are those that are consistent with your Google business page.

The way you publish your business name, address, and phone number (NAP) on external websites and directories should be an exact match to the NAP on your Google business page.

For example, if my Google business page is published with the following NAP:

Phunnel.Guru Social Media Marketing
855 Gaines School Rd, Ste A
Greenwood, Indiana 46142
(706) 555-1212

Then every published Google Map citation on external websites and directories should be an exact match to that NAP.

If there were citations that spelled out the word “Suite” where my Google business page used the abbreviation “Ste”, then I would be creating inconsistencies with my citations, which would dilute the authoritative and impact of that particular citation source.

The businesses with the most authoritative citation portfolios are those who pay attention to these seemingly minor details.

By creating consistent Google Map citations across multiple sites, you’ll be creating a highly authoritative citation portfolio that will help you compete at the highest level in local search results.

What is a local citation?

A local citation is a data set made up of seven data points that collectively make up a local citations.  Those seven data points are:

  1. Your business name

  2. Your business street address

  3. Your city

  4. Your state

  5. Your zip code

  6. Your business phone number

  7. Your website URL

These seven data points make up what we call a local citation.

What are local SEO citations?

Local SEO citations are citations (local business data) published across the web with the goal of ultimately increasing the rankings and visibility of a business in Google local search results, or Google Maps.

One of the most common questions I get as it relates to Google Maps citations is what are local SEO citations?

In a lot of ways, the two terms are one and same.

Meaning, a local business builds Google Map citations in order to build consistency and authority of their business data across the web.

And if you are building Google Maps citations for the purpose of increasing your rankings and visibility in local search, then you are in essence engaging in local SEO citation building.

What is citation link building?

Citation link building is when you include your website URL as part of your citation.  When you build a citation for your business that includes a website URL, you are engaging in the process of citation link building.

Some people argue that citation link building is not a truly link building strategy.

However, I would argue that citation link building is not only legitimate, but it can be a powerful way to build massive amounts of authority back to your website, which is typically referred to as domain authority.

For example, let’s say you are doing local SEO for lawyers and you add include your law firm in the Findlaw directory.

Your citation (business data) on Findlaw would naturally include your law firm’s website URL. carries a DA91 (domain authority of 91) the last time I checked.

This means, including your website URL as part of your Findlaw citation means you just built a link back to your website from a DA 91 level site.

That’s a super strong and contextually relevant link to have pointing back to your website, regardless of whether you consider that link building or not.

What is a citation portfolio?

I’ve mentioned the term “citation portfolio” a couple of times already, so let me quickly explain what this means.

A citation portfolio is the collection of all citations for your business published on the web.

If you have 100 citations published for your business across 100 different websites and directories, then these citations collectively make up your citation portfolio.

This is similar to a stock portfolio that’s made up of shares from 150 different companies.

Google Map Citations for Local SEO Are Similar To Back-links

Citations for local SEO purposes are similar to back-links to your website.  Google uses citation analysis when determining the rankings for local search results, just like they use back-link analysis when determining the rankings in organic search results.

When it comes to citations for local SEO rankings, it’s important to remember that not all citations are created equal.  Google will consider many different variables in their citation analysis such as:

  • The relevance and authority of the citation source.

  • The volume of citations for your business.

  • NAP consistency in your citations.


The relevance and authority of the citation source.

When building out your citation portfolio, it’s important to consider the relevance and authority of the sites where your NAP is published.  There are two characteristics of authoritative citation sources for your business.

#1:  The relevance of your citation sources.

The relevance of your citation source depends on location and category of your business.  For example, if you are a florist in Atlanta, Georgia, the most relevant citations (NAP’s) for your business would be in a directory specifically for florists in Atlanta.  Finding hyper local directories like this can be challenging, so it may require some research to dig them up.  But putting in the time and effort is worth it because highly relevant citation sources can give your local rankings a substantial boost.

#2:  The authority of your citation sources.

The authority of your local SEO citations refers to the domain authority of the websites or directories where your citations are published.  For example, is a highly authoritative site for citations because it carries a PR7 (PageRank of 7) on their homepage.

However, it’s important to remember that that mainstream directories like Yelp are where all of your competitors are more than likely listed as well.  Which means having a citation on this site, although authoritative, doesn’t necessarily differentiate your local business from your competitors.

This is where hyper local directories can give your local rankings a substantial boost.  Having citations published on the mainstream (authoritative) directories is almost a given, but the hyper local directories will give you relevance that can far exceed that of your competitors.

#3:  The volume of Google Map citations for your business.

The volume of citations for your business refers to the total number of times your NAP is published on the website.  Each unique domain represents one instance of your local business citation.  For example, if you have a citation published on Yelp,, and Best of the Web, this would equal three total citations within your citation portfolio.

There are many different tools you can use to increase the volume of citations for your business such as Moz Local and Yext.  However, as I mentioned previously, these tools will get you into the mainstream directories in a relatively automated fashion, but they won’t help you getting into hyper local directories.  For the purposes of achieving citation volume distribution, using one of these automated solutions is definitely the easiest path to go.

When it comes to local SEO, citations are almost the equivalent to back-links in organic SEO.  Improving the authority and volume of your citation portfolio (the total makeup of your citations) is one of the best ways to improving your rankings in Google local search results (Google Maps).